Insights
We've conducted research projects for the biggest and most sophisticated CPG companies, but also relish generating game-changing insights for smaller clients in data-poor categories. Big data or little data, advanced analytics or qualitative, we will produce insights that you can actually apply to your business...for new products, marketing strategy, shopper marketing, e-commerce, category management or trade strategy.
Research capabilities/experience:
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Qualitative
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Consumer/Shopper surveys
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Shop-a-longs/ethnographies
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Customer Voice surveys
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Shopper Card analysis
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Market Structure/Decision Trees
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Segmentation
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E-Commerce and digital clickstream
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Best Practice benchmarking
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Org/competitive competencies
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Insight synthesis
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Knowledge Mgt Process
Perspective:
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"The greatest challenge to any thinker is stating the problem in a way that will allow a solution"
--Bertrand Russell
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Client Story
Situation: Regional Frozen Desserts manufacturer seeking to expand nationally. Assessed organizational competencies, conducted market segmentation, pricing research and shopper card analysis to guide roll out plan that catapulted brand to #3 share position nationally. Customer Voice survey tracked team's performance relative to competitors in customer's eyes.
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Client Perspective: "Bob and his team understood where we were trying to go and helped us develop pinpoint strategies with insights into trade strategy, segmentation, pricing strategy, retailer positioning and more. The roll out plan was measured and executable, and allowed us to profitably grow far faster than we could have without his help. And now that I've moved on to a smaller company, Knowledge Amp has adapted to meet our needs here, too." Dave McVicker, VP of Sales and Marketing
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